Table 3
Factors for Barriers to Realizing Additional Benefits

 
Variable 
Factor 1
3.02
17.1%
a=.5144
Factor 2
2.27
14.9%
a=.3723
Factor 3
1.93
25.6%
a=.6574
Mean
Large Firms
n=67
Mean
Small Firms
n=66
T-test
(p)
Difficult to analyze use of site
.8125 
2.85 
2.69 
ns
Difficult to promote site 
.8051 
3.28 
3.16 
ns
Additional shipping costs 
.8655 
2.13 
1.96 
ns
Slow connection speed 
.6669 
2.81 
2.62 
ns
Requires additional personnel 
.8334 
2.12 
1.41 
.000
Time required to analyze and respond to customer feedback
.7698 
2.10 
1.68 
.033
Rapidly changing technology 
.6442 
2.22 
2.16 
ns

The column headings for each factor contains the weighted average of the variables that make up the factor, the percentage of variance explained by the factor, and the Cronbach’s Alpha statistic. 

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