Bio:
S. Adam Brasel is an assistant professor in the Marketing Department at Boston College. He received his BS and MBA from the University of Illinois at Urbana–Champaign and his PhD from Stanford University. His primary research interest is in visual marketing, and as codirector of the CSOM Eyetracker Lab, he explores how our rapidly changing media environment affects consumer perception and visual processing. He also explores branding issues related to brand personality and consumer–brand relationships. His 2004 article “When Good Brands Do Bad,” with Jennifer Aaker and Susan Fournier, won the Best Article Award at Journal of Consumer Research.
"Breaking Through Fast-Forwarding: Brand Information and Visual Attention"
November 08 Journal of Marketing paper with Prof. James Gips