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Professor Victoria L. Crittenden
Faculty Member
Boston College

Professor Crittenden received her Doctor of Business Administration (D.B.A.) from the Graduate School of Business at Harvard University in 1989.  While attending the Harvard Business School, she was the recipient of the American Association of University Women Educational Foundation Dissertation Fellowship and the Stephen X. Doyle Doctoral Fellowship Award.  Both of these awards were granted for her dissertation research in the interactions between marketing and manufacturing. As an AAUW fellow, Vicky was also highlighted in the December 1988 issue of Glamour magazine.  Vicky received her MBA from the University of Arkansas in 1978 after only 12 months in the program.  At this time, she was concentrating in management and labor relations and held a graduate assistantship with the chair of the management department.

Vicky has a BA from Lyon College (formerly Arkansas College), a small, private, liberal arts college in northeast Arkansas.  During her time as a student at Lyon College, Vicky interned for then Arkansas State Attorney General Bill Clinton.  While not acquiring the same fame as some of Clinton’s interns, she received a State of Arkansas, Certificate of Merit in 1977 for her work in both the Attorney General’s office and in Clinton’s first gubernatorial campaign.  Additionally, Vicky was awarded the Phi Beta Lambda Outstanding Business Senior and the Business Administration Book awards upon graduation from Lyon College, and she simultaneously attended and graduated from the Institute of Politics and Government.  In 1999, she received the college’s Distinguished Alumna Award and, in 2004, was asked to serve as a founding member of the Lyon College President’s Council.  In 2005, Vicky was elected to the Board of Trustees of Lyon College. Vicky joined the marketing department faculty at Boston College while completing her doctorate at the Harvard Business School.  Immediately upon receipt of tenure, she took over as department chair, where she led the department, for nine years, through considerable growth and development and later served as Chair of the MBA Core Faculty.  Serving concurrently in these administrative positions, Vicky also took on many leadership roles in the marketing academies.  She has served as a vice-president and secretary/treasurer of the Academy of Marketing Science and is Chair of the Teaching & Learning Special Interest Group (SIG) for the American Marketing Association.  Her academic endeavors have been recognized worldwide via her programmatic accomplishments, particularly as related to her program chair positions for the World Marketing Congress in Perth, Australia (2003) and in Oslo, Norway (2009). In 2008, Vicky was honored as a Distinguished Fellow in the Academy of Marketing Science for her dedication to the organization and the discipline.  Vicky has published her research extensively in journals such as the Marketing Letters, Sloan Management Review, Business Horizons, Psychology & Marketing, Journal of Business Research, Industrial Marketing Management, Journal of Strategic Marketing, International Journal of Production Economics, and Journal of Managerial Issues.  Additionally, Vicky is Co-Editor of the AMS Review and serves on several editorial review boards. Vicky’s educational scholarship has been recognized externally by her receipt of the 2005 Outstanding Marketing Teacher Award given annually by the Academy of Marketing Science and by the acceptance, publication, and awards for her research on teaching pedagogy.  Vicky’s contribution as a case researcher, case writer, and case teacher have been recognized and acknowledged outside the Boston College community, and she is co-author of Strategic Marketing Management Cases.