Vicky has a BA from Lyon College (formerly Arkansas College), a small, private, liberal arts college in northeast Arkansas.  During her time as a student at Lyon College, Vicky interned for then Arkansas State Attorney General Bill Clinton.  While not acquiring the same fame as some of Clinton’s interns, she received a State of Arkansas, Certificate of Merit in 1977 for her work in both the Attorney General’s office and in Clinton’s first gubernatorial campaign.  Additionally, Vicky was awarded the Phi Beta Lambda Outstanding Business Senior and the Business Administration Book awards upon graduation from Lyon College, and she simultaneously attended and graduated from the Institute of Politics and Government.  In 1999, she received the college’s Distinguished Alumna Award and, in 2004, was asked to serve as a founding member of the Lyon College President’s Council.  In 2005, Vicky was elected to the Board of Trustees of Lyon College.

Vicky joined the marketing department faculty at Boston College while completing her doctorate at the Harvard Business School.  Immediately upon receipt of tenure, she took over as department chair, where she led the department, for nine years, through considerable growth and development.  Serving concurrently as department chair at Boston College, Vicky also took on many leadership roles in the marketing academies.  She has served as a vice-president and secretary/treasurer of the Academy of Marketing Science and has served in programmatic positions for the organization.  She has also been active in the American Marketing Association, taking on leadership roles in workshops, programs, and sessions.  Her academic endeavors have been recognized worldwide via her programmatic accomplishments. 

Vicky has published her research extensively in journals such as the Sloan Management Review, Business Horizons, Psychology & Marketing, Journal of Business Research, Industrial Marketing Management, Journal of Strategic Marketing, International Journal of Production Economics, and Journal of Managerial Issues.  Vicky’s educational scholarship has been recognized externally by her receipt of the 2005 Outstanding Marketing Teacher Award given annually by the Academy of Marketing Science and by the acceptance, publication, and awards for her research on teaching pedagogy.  Vicky’s contribution as a case researcher, case writer, and case teacher have been recognized and acknowledged outside the Boston College community, and she is co-author of Strategic Marketing Management Cases.