THE WALLACE E. CARROLL SCHOOL OF MANAGEMENT
BOSTON COLLEGE

Operations and Strategic Management Department

MD 09905 Strategy and Policy Spring 1997

CLASS SCHEDULE

Instructor:

D. Fisher, Fultton 426B

552-0453 (office), 964-4076 (home)

Office hours: TTh 9-10:15. Other times by appointment, or drop in

Texts:

1. Thompson & Strickland, Crafting & Implementing Strategy (6th Edition). Purchase at BC Bookstore.

2. Casebook. Purchase at BC Bookstore ("MD 099 Strategy & Policy Prof Fisher")

Note: Although specific readings are assigned by class session (the "Reading" column below), you should use the Thompson & Strickland book as a reference source throughout the semester. All entries in the READING column are pages to be found in Thompson & Strickland. All items in the CASE column are in the casebook, unless otherwise noted.

Module I: STRATEGY IDENTIFICATION AND EVALUATION

CASE READING

• January 14 Introduction to the course and the strategy concept.
• January 16 Yellowtail Marine 2-21
• January 21 Prelude Corporation - day 1. 516-526, 91-101
• January 23 Prelude Corporation - day 2. 63-73 & "Assessing A Company's Future Financial Strength" (In Casebook)

Module II: ENVIRONMENTAL ANALYSIS

• January 28 Saturn: A Different Kind of Car Co,mpany* 22-57
• January 30 Crown Cork & Seal - day 1 Review 63-73; 73-90
• February 4 Crown Cork & Seal - Day 2* 115-134, 317-323
• February 6 Euro Disney- The first 100 Days*
• February 11 To be announced
• February 13 WAC I report due. The report case will be discussed in class today.

Module III: STRATEGIC ALTERNATIVES AND STRATEGIC CHOICE

• February 18 Adolph Coors in The Brewing Industry* 148-155, 165- 69, 179-80
• February 20 Coca Cola versus Pepsi Cola* 134-147
• February 25 Ciba Geigy and Portfolio Planning 215-237
• February 27 To be announced
• March 11 (no case assignment) 49-52, 299-302
• March 13 WAC II report due. The report case will be discused in class today.
• March 18 To be announced 345-365

• March 20 Midterm exam

• March 25 Discussion of the midterm
• April 1 The Rose Company* 238-71, 451-459

Module IV: STRATEGY IMPLEMENTATION

• April 3 General Electric; Jack Welch's Second Wave 272-90, 490- 96
• April 8 Dennis Hightower*
• April 10 WAC III report due. The report case will be discussed in class today
• April 15 To be announced
• April 17 Pro-Tech*
• April 22 Walmart Stores Discount Operations* 366-380
• April 24 (To be announced)
• April 29 Exam briefing.

*Designated teams will make presentations on these cases

Grading Weights:

• Classroom contribution, 35%;
• Group WAC, 10%;
• Midterm, 15%;
• Individual WACs, 20%,
• Final exam 20%.