Dr. Richard C. Hanna

Professor Hanna received his DBA, MS, and BSBA, from the School of Management at Boston University.

Professor Hanna’s research focuses in the areas of Pricing Strategies, Promotions, Value Creation and Strategic Marketing. In the area of pricing strategy, he is currently examining the impact of yield management pricing versus every day low pricing on customer satisfaction and retention in the airline industry. In the area of promotions, Professor Hanna has examined the influence of time and urgency on purchase behavior, especially in online environments. Specifically, how time limits in a promotion impact response. In the area of value creation and strategy, he is currently examining the processes that improves or impedes value creation for firms in a B2B environment.

Professor Hanna’s teaching interests are in the areas of marketing research and statistics, promotions, pricing, and Internet marketing. He currently teaches the marketing research course in both the undergraduate and the MBA program, and marketing strategy in the MBA program.

In addition to teaching and research, Professor Hanna has aided several firms such as HSBC, Strategic Pricing Group, and Interaction Associates in survey development and statistical analysis.