THE WALLACE E. CARROLL SCHOOL OF MANAGEMENT
MD254: e-Service Operations Management

Spring 2003

MD254 Home






















Week 1
Introduction to e-Service Operations: Definitions, Types, Challenges and Opportunities


Assigned Readings
EOM, Chapter 1: Welcome to the World of E-Operations
ECOM, Chapter 1: Introduction
FITZ, Chapter 1: The Role of Services in an Economy

Case Study Assignment
None.

Keyword Legend
E-SERV = E-Service: 24 Ways to Keep Your Customers …
ECOM = E-Commerce Operations Management
EOM = E-Operations Management
FITZ = Service Management: Operations, Strategy and Information Technology

Related Readings: For Further Information

Visions
“10 Driving Principles of the New Economy,” Business 2.0, March 1, 2000.
http://www.business2.com/articles/mag/0,1640,13513,FF.html

Slywotsky, A. J., C. Christensen, R. S. Tedlow, and N. G. Carr, “The Future of Commerce,” Harvard Business Review, January-February, 2000.
http://www.hbsp.harvard.edu/products/hbr/janfeb00/R00112.html

Bakos, Y., “The Emerging Role of Electronic Marketplaces on the Internet,” Communications of the ACM, 41, 8, August 1998, p. 35-42.
http://www.stern.nyu.edu/~bakos/emkts-cacm.pdf

Wise, R., and D. Morrison, “Beyond the Exchange: The Future of B2B,” Harvard Business Review, November-December 2000, p. 87-96.
http://www.hbsp.harvard.edu/hbsp/prod_detail.asp?R00614

Operational Challenges
Lehman, D. “E-Customers Not Satisfied,” Computerworld, March 27, 2000.
http://www.computerworld.com/cwi/story/0,1199,NAV47_STO44253,00.html

Goldstein, D., “The Distance to Customer Dissatisfaction Just Got Shorter,” Computerworld, October 9, 2000.
http://www.computerworld.com/cwi/story/0,1199,NAV47_STO52192,00.html

Warner, B., “When Outages Attack,” The Industry Standard, September 20, 1999.
http://www.thestandard.com/article/display/0,1151,6473,00.html

Operational Opportunities
Hamm, S. and M. Stepanek, “Why the Productivity Revolution Will Spread: The Net’s Revamping of Old-Line Industry May Save Trillions,” Business Week, March 22, 1999.
http://www.businessweek.com/2000/00_07/b3668015.htm

Bhargava, H. K., and R. Krishnan, “The World Wide Web: Opportunities for Operations Research and Management Science,” INFORMS Journal of Computing, Vol. 10, No. 4, 1998. 
http://www.informs.org/

Bradley, G. H., and A. H. Buss, “Dynamic, Distributed, Platform Independent OR/MS Applications – A Network Perspective,” INFORMS Journal of Computing, Vol. 10, No. 4, 1998.
http://www.informs.org/