THE WALLACE E. CARROLL SCHOOL OF MANAGEMENT
MD254: e-Service Operations Management
Spring 2003
MD254 Home
Week 2
The Nature of Traditional ("Bricks and Mortar") Services
Assigned Readings
FITZ, Chapter 2: The Nature of Services
FITZ, Chapter 4: Service Strategy
FITZ, Chapter 8: The Service Encounter
Case Study Assignment
None.
| Keyword Legend E-SERV = E-Service: 24 Ways to Keep Your Customers … ECOM = E-Commerce Operations Management EOM = E-Operations Management FITZ = Service Management: Operations, Strategy and Information Technology |
Related Readings: For Further Information