THE WALLACE E. CARROLL SCHOOL OF MANAGEMENT
MD254: e-Service Operations Management

Spring 2003

MD254 Home






















Week 7
The Service Process: Configurations of e-Service Process Technologies


Assigned Readings
HANDOUT: J2EE Technology in Practice, Chapter 2: "Overview of the J2EE Technology and Architecture" (Download Here)

Case Study Assignment
CASE STUDY: SUNCASE, Chapter 3: “J. Crew Rebuilds its Web Presence with the ATG Dynamo Suite,” (http://java.sun.com/j2ee/inpractice) [How to Obtain: http://java.sun.com/j2ee/inpractice/pdf/jcrew.pdf] This case covers the technological stages that J. Crew went through as they progressed from their initial site, into a service process that could handle the number of service transactions they were experiencing as their online service grew.

CASE QUESTIONS:
1. What were the operational shortcomings/failures of the original J. Crew site design?
2. How did the J. Crew service product and service experience vision evolve over time? What role did J2EE technology play in these changes? Was the service process that they chose to use appropriate for their envisioned service product?
3. What operational advantages did the new process technology configurations facilitate for J. Crew?

Note: An interesting follow-up to this case is contained in the magazine Business2.0, at the following link:
http://www.business2.com/articles/mag/0,1640,37730,FF.html

Keyword Legend
E-SERV = E-Service: 24 Ways to Keep Your Customers …
ECOM = E-Commerce Operations Management
EOM = E-Operations Management
FITZ = Service Management: Operations, Strategy and Information Technology




Related Readings: For Further Information

e-Service Diagrams to Browse
If you have some free time, you may be interested in the following diagrams of e-service technology components:
“e-Business Parts List,” eCompany Now/Business 2.0, January 2001
http://www.business2.com/stack/
"Supply Chain Parts List," Business 2.0
http://www.business2.com/edit/0,,11279,00.html
Line 56 e-Business Component Model
line56_ebiz_ecosystem.pdf
Line 56 E-Business PDF Posters: Intelligent Demand Chain, Extended Supply Chain, and many more ...
http://www.line56.com/articles/ebiz_ecosys_index.asp

Web Services

Schonfeld, E., "What the *&%@!! Are Web Services? (And Why You Should Care.)," Business 2.0, February 18, 2002.
http://www.business2.com/articles/web/0,1653,38028,FF.html

"The Promise and Peril of Web Services," Business 2.0, January 31, 2002.
http://www.business2.com/articles/web/0,1653,37509,FF.html

"Waiting for the Web Services Wave," Business 2.0, January 24, 2002.
http://www.business2.com/articles/web/0,1653,37356,FF.html

"Web Services (Without the Hype)," Business 2.0, January 15, 2002.
http://www.business2.com/articles/web/0,1653,37102,FF.html

"The End of Software as We Know It," Fortune, November 19, 2001.
http://www.business2.com/articles/mag/0,1640,36118,FF.html

"Web Services, but Without a Smile," Business 2.0, November 13, 2001.
http://www.business2.com/articles/web/0,1653,35461,FF.html

e-Service Technology Architectures
Greenspun, P., "Scalable systems for on-line communities," Philip and Alex’s Guide to Web Publishing
http://www.arsdigita.com/books/panda/community

Fingar, P., et al., Enterprise E-Commerce, “Chapter 2 – E-Commerce: The Third Wave,” Meghan-Kiffer Press, 2000, p. 43-73.
http://web.tampabay.rr.com/pfingar/ch2/Ch2.htm

Sliwa, C., “Net Reliability Hinges on Web Site Architecture,” Computerworld, August 30, 1999, p. 24.
http://www.computerworld.com/cwi/story/0,1199,NAV47_STO36862,00.html

Sliwa, C., “E-Commerce Solutions: How Real?” Computerworld, February 28, 2000.
http://www.computerworld.com/cwi/story/0,1199,NAV47_STO41520,00.html

Fingar, P., et al., Enterprise E-Commerce, “Chapter 8 – E-Commerce Business and Technology Strategies” Meghan-Kiffer Press, 2000, p. 221-274.
http://web.tampabay.rr.com/pfingar/ch8cNetVaiWord/cNetCh8Body.htm
http://www.commerce.net/research/ebusiness-strategies/1999/99_22_r_Ch8Strategies.pdf

Basic e-Service Computer Technology
Greenspun, P., "Static Site Development," Philip and Alex’s Guide to Web Publishing
http://www.arsdigita.com/books/panda/static

Greenspun, P., "Learn to Program HTML in 21 Minutes," Philip and Alex’s Guide to Web Publishing 
http://www.arsdigita.com/books/panda/html

Greenspun, P., "Sites That Are Really Programs," Philip and Alex’s Guide to Web Publishing
http://www.arsdigita.com/books/panda/server-programming

Greenspun, P., "Sites that are really databases," Philip and Alex’s Guide to Web Publishing
http://www.arsdigita.com/books/panda/databases-intro

"How the Net Works"
http://coverage.cnet.com/Content/Features/Techno/Networks/index.html

"How Web Servers Work"
http://www.howstuffworks.com/web-server.htm

"How CGI Scripting Works"
http://www.howstuffworks.com/cgi.htm

"HTML vs. CGI vs. Database Backed"
http://www.howstuffworks.com/question226.htm

"How DNS Servers Work"
http://www.zdnet.com/devhead/stories/articles/0,4413,1600861,00.html

TUTORIAL: “Web Hosting Tutorial”
http://www.iec.org/tutorials/web_host/index.html

Peer-to-Peer Internet Technology

March, S. A. Hevner, and S. Ram, "Research Commentary: An Agenda for Information Technology Research in Heterogeneous and Distributed Environments," Information Systems Research, Vol. 11, No. 4, 2000.

“Success on a Sound Software Architecture: Distributed Components Enable Rapid Time to Market with Quality”
http://www.omg.org/news/about/marketing.htm
http://www.omg.org/attachments/pdf/OMG.pdf

Malik, O., “Top Ten Trends 2001, Trend number one: Computing” Red Herring, December 4, 2000.
http://www.redherring.com/mag/issue86/mag-computing-86.html

Patrizio, A., “New Life For Peer-to-Peer Computing” InformationWeek, November 20, 2000.
http://www.informationweek.com/813/peer2peer.htm

“What is Peer-to-Peer Computing?”
http://www.groove.net/peer.gtml

“Why Peer-toPeer?”
http://www.groovenetworks.com/about/whitepapers/

"Peer-to-Peer Makes the Internet Interesting Again"
http://www.oreillynet.com/lpt/a/401

Mokhoff, N., “Two Distributed Computing Advances Hit Net,” EETimes, November 13, 2000.
http://www.techweb.com/se/directlink.cgi?EET20001113S0028

"Introducing Groove: Peer Computing Comes to the Internet"
http://www.groovenetworks.com/about/whitepapers/

Network Management: Operations Support Systems
TUTORIAL: “Operations Support Systems Tutorial”
http://www.iec.org/tutorials/oss/ (Online Tutorial)
http://www.iec.org/tutorials/acrobat/oss.pdf (Downloadable Document)

TUTORIAL: “Telecommunications Management Network (TMN) Tutorial”
http://www.iec.org/tutorials/tmn/ (Online Tutorial)
http://www.iec.org/tutorials/acrobat/tmn.pdf (Downloadable Document)

Guerra, J. L., “Road Littered with OSS, Billing Failures,” Billing World, October 1, 2000.
http://www.billingworld.com/content_frames/full.asp?id=1797&action=article

Misc. e-Service Technology
"How Affiliate Programs Work"
http://www.howstuffworks.com/affiliate-program.htm

Resources
For an explanation of e-commerce technology terminology, refer to the following web sites: 
http://www.microsoft.com/com/about.asp
http://www.techweb.com/encyclopedia
http://www.billingworld.com/ (click on “Library, then on “Glossary”)
http://isp.webopedia.com/
http://www.ecompany.com/glossary/

Related Readings: Traditional (Person-to-Person) Services

Haksever, et al., Service Management and Operations, Prentice Hall, 2000, Chapter 7 ("Technology and Its Impact on Services and Their Management")