THE WALLACE E. CARROLL SCHOOL OF MANAGEMENT
MD254: e-Service Operations Management
Spring 2003
MD254 Home
Week 11
Forecasting and Scheduling
Assigned Readings
ECOM, Chapter 6: E-Commerce and Forecasting and Scheduling Management
Case Study Assignment
CASE STUDY: “Mixonic.com: Customizing Music CDs Over the Internet” [Available from class website.] This case is about a CD duplication house that produces custom CDs to order via an e-Service system on the Internet. Mixonic.com allows (i) individual customers to upload their own musical content an create one or more CDs for themselves and their friends, and (ii) other companies to use the Mixonic.com infrastructure as an ASP to create CDs that they can sell to their markets (e.g., dawsonscreekcds.com, WeddingCDs.com) Media duplication companies have many interesting scheduling issues involved in the items that they produce.
CASE QUESTIONS:
Please answer all of the questions found at the back of the case, and hand them in during class.
| Keyword Legend E-SERV = E-Service: 24 Ways to Keep Your Customers … ECOM = E-Commerce Operations Management EOM = E-Operations Management FITZ = Service Management: Operations, Strategy and Information Technology |
Related Readings: For Further Information
e-Services and Web Service Technology for Managing Inventories
Cross, K., “The Wearable Warehouse,” Business 2.0, March 6, 2001.
http://www.business2.com/content/magazine/indepth/2001/02/26/26990
Breiner, A., Food Logistics, “Streamline Inc.: Management System Reduces Order Pick Time,” June 1998.
http://www.foodlogistics.com/archives/1214.html
(You may have to register for a free account.)
Breiner, A., Food Logistics, “WMS Provides Ingredients of Recipe for Success,” Food Logistics, January/February 1999.
http://www.foodlogistics.com/archives/1813.html
(You may have to register for a free account.)
Songini, M., “Just-In-Time Manufacturing,” Computerworld, November 20, 2000.
http://www.computerworld.com/cwi/story/0,1199,NAV65-665_STO54131,00.html
Fisher, M.L., A. Raman, and A.S. McClelland, "Rocket Science Retailing is Almost Here: Are You Ready?" Harvard Business Review, July-August 2000, p. 115-124.
Abernathy, F. H., J. T. Dunlop, J. H. Hammond, and D. Weil, “Control Your Inventory In a World of Lean Retailing,”
Harvard Business Review, November-December 2000, p. 169-176.
http://www.hbsp.harvard.edu/hbsp/prod_detail.asp?00601
Enterprise Resource Planning
Austin, R. D., “Enterprise Resource Planning (ERP),” Technology Note, Harvard Business School Publishing, 6-699-020.
Austin, R. D., "Cisco Systems, Inc.: Implementing ERP," Case Study, Harvard Business School Publishing, 6-699-022.
Baker, S., and Hamm, S., “Enterprise Software,” Businessweek
Online, October 25, 1999.
Davenport, T.H., "Putting the Enterprise into the Enterprise Syhstem," Harvard Business Review, July-August 1998, p. 121-131.
Jabobs, R., and D. C. Whybark, Why ERP?: A Primer on SAP Implementation, Irwin/McGraw-Hill, 2000.
http://www.pom.edu/ERP/
Kalakota, R., and M. Robinson, “Building the e-Business Backbone: Enterprise Resources Planning,” e-Business 2.0, Addison-Wesley, Boston, MA, 2001, p. 239-270.
ManufacturingSystems.com
http://www.manufacturingsystems.com/
Related Readings: Traditional (Person-to-Person) Services
Fitzsimmons & Fitzsimmons, Service Management: Operations,
Strategy, and Information Technology, Irwin/McGraw-Hill, 2001, Chapter
14 ("Managing Facilitating Goods")
Haksever, et al., Service Management and Operations, Prentice Hall,
2000, Chapter 19 ("Service Inventory Systems")