THE WALLACE E. CARROLL SCHOOL OF MANAGEMENT
MD254: e-Service Operations Management

Spring 2003

MD254 Home






















Week 12
Order Fulfillment and the Forward Supply Chain


Assigned Readings
MD254WEBSITE: “The Battle for the Last Analog Mile,” Mohan Sawhney, mohansawhney.com [Also available as “The Longest Mile,” Business 2.0, December 1999, http://www.business2.com/articles/mag/0,1640,13296,FF.html]
E-SERV, Chapter 8: Deliver End-to-End Service
FITZ, Chapter 15: Service Supply Chain Management
ECOM, Chapter 3: E-Commerce and Supply Chain Management 

Case Study Assignment
None.

Keyword Legend
E-SERV = E-Service: 24 Ways to Keep Your Customers …
ECOM = E-Commerce Operations Management
EOM = E-Operations Management
FITZ = Service Management: Operations, Strategy and Information Technology

Related Readings: For Further Information

“High Times on the Backend,” Business 2.0, January 1, 2000.
http://www.business2.com/content/magazine/indepth/2000/01/01/20577

Fingar, P., “Transforming the Supply Chain,” Logistics Management and Distribution Report, April 1, 2000 (Adapted from “E-Commerce Applications: Extended Supply Chain Management,” Enterprise E-Commerce, Meghan-Kiffer Press, Tampa, FL, 2000.)
http://www.manufacturing.net/magazine/logistic/archives/2000/lm0401.00/sup/041transform.htm

Mount, I., and B. Caulfield, "The Missing Link: What You Need to Know About Internet Supply Chains," eCompany Now, May 2001, p. 82-88.
http://www.ecompany.com/articles/mag/0,1640,11253,00.html

"The Internet-Based Supply Chain: A Parts List" -- http://www.ecompany.com/polls/0,,11279,00.html

eCompany's Supply Chain Web File -- an in-depth list of supply chain components and links -- http://www.ecompany.com/webfile/0,1638,11253,00.html

Fitzgerald, K., "e-Procurement at 100 mph," Supply Chain Management Review, May/June 2000.
http://www.manufacturing.net/magazine/scl/scmr/perspective/perspective_mayjun_2000.html

Pyke, D.F., Johnson, M.E., and P. Desmond, "E-Fulfillment: It's Harder Than It Looks," Supply Chain Management Review, January/February 2001.
http://www.manufacturing.net/magazine/scl/scmr/scm0118/efulfillment_1.html

Baer, M., and J. Davis, “Some Assembly Required,” Business 2.0, February 20, 2001, p. 76-85.
http://www.business2.com/content/magazine/indepth/2001/02/12/26155

Hagel III, J., and A. G. Armstrong, “Reversing Markets (Chapter 2),” in Net Gain, Harvard Business School Press, 1997.

Kalakota, R., and M. Robinson, “Implementing Supply Chain Management and e-Fulfillment,” e-Business 2.0, Addison-Wesley, Boston, MA, 2001, p. 271-306.

Kalakota, R., and M. Robinson, “Demystifying e-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges,” e-Business 2.0, Addison-Wesley, Boston, MA, 2001, p.
307-347.

Pricewaterhouse Coopers, “The Challenge of e-Supply Chain Management (Chapter 1),” in Information and Technology in the Supply Chain, 1999, p. 1-19.

Pricewaterhouse Coopers, “e-Procurement (Chapter 8),” Information and Technology in the Supply Chain, 1999, p. 111-125.

Sawhney, M., “Big Iron for Small Business: The Emergence of the MetaHub for Small Businesses,” Working Paper.
http://www.mohansawhney.com/Registered/Content/TradeArticle/metahubs.pdf

Sodhi, M.M., "Applications and Opportunities for Operations Research in Internet-Enabled Supply Chains and Electronic Marketplaces," Interfaces, 2001 
http://www.informs.org/ebiz/interfaces

Upton, David M. and Andrew McAfee., “The Real Virtual Factory,” Harvard Business Review, July-August 1996, p. 123-133. (Also republished in: Tapscott, D., Creating Value in the
Network Economy, 1999, Harvard Business School Press, p. 69-90.)
http://www.hbsp.harvard.edu/hbsp/prod_detail.asp?96410

Pricewaterhouse Coopers, “E-essentials – technology that drives the change (Chapter 10),” Information and Technology in the Supply Chain, 1999, p. 139-150.

Food Logistics, “Making the Invisible Visible: Technology’s Role in e-Supply Chain Collaboration,” September 1999.

Narayanan, V.G., and A. Raman, "Aligning Incentives for Supply Chain Efficiency," Harvard Business School Publishing, 9-600-110.
http://www.hbsp.harvard.edu/hbsp/prod_detail.asp?600011

"H. E. Butt Grocery Company: A Leader in ECR Implementation (B) (Abridged)," Harvard Business School Publishing, Case Study, 9-198-016.
http://www.hbsp.harvard.edu/hbsp/prod_detail.asp?198016

"Marshall Industries," Harvard Business School Publishing, Case Study, 9-899-239.
http://www.hbsp.harvard.edu/hbsp/prod_detail.asp?899239

"Li & Fung," Harvard Business School Publishing," Case Study, 9-301-009.
http://www.hbsp.harvard.edu/hbsp/prod_detail.asp?301009

"Harley-Davidson Motor Company: Enterprise Software Selection," Harvard Business School Publishing, Case Study, 9-600-006.
http://www.hbsp.harvard.edu/hbsp/prod_detail.asp?600006

"Ford Motor Company: Supply Chain Strategy," Harvard Business School Publishing, Case Study, 9-699-198.
http://www.hbsp.harvard.edu/hbsp/prod_detail.asp?699198

Supply Chain Management Review
http://www.scmr.com/

ManufacturingSystems.com 
http://www.manufacturingsystems.com/

Logistics Management and Distribution Report
http://www.manufacturing.net/magazine/logistic/default.htm

Related Readings: Traditional (Person-to-Person) Services

Fitzsimmons & Fitzsimmons, Service Management: Operations, Strategy, and Information Technology, Irwin/McGraw-Hill, 2001, Chapter 15 ("Service Supply Chain Management")

Haksever, et al., Service Management and Operations, Prentice Hall, 2000, Chapter 16 ("Vehicle Routing and Scheduling")