The assignments for each class will be listed below. I will try to post assignments at least one or two weeks before the relevant class.

Week 01 - Sep. 02 - Introduction: Trademark Theory

• Read Week 01 Handout - Pickup from Leslie Hilliard, EW 325

• E&J Gallo Winery v. Consorzio del Gallo Nero, 782 F. Supp. 457 (N.D. Cal. 1991)
• Banfi Products v. Kendall-Jackson Winery, 74 F.Supp. 2d 188 (E.D.N.Y. 1999)
• Conopco v. May Dept. Stores, 46 F.3d 1556 (Fed. Cir. 1994)
• Ann Bartow, Likelihood of Confusion, 41 San. Diego L. Rev. 721 (2004)
• Barton Beebe, Search and Persuasion in Trademark Theory, 103 Mich. L. Rev. 2020 (2005)

• Dilution
• Moseley v. V Secret Catalogue, 537 U.S. 418 (2003) (review)
• Mark Lemley, The Modern Lanham Act and the Death of Common Sense, 108 Yale L.J. 1687 (1999)
• David J. Franklyn, Debunking Dilution Doctrine: Toward A Coherent Theory Of The Anti-Free-Rider Principle In American Trademark Law, 56 Hastings L.J. 117 (2004-05)
• Trademark Dilution Revision Act of 2005, H.R. 683, 109th Cong., 1st Sess. (2005)
• Merchandising
• Boston Professional Hockey Ass'n v. Dallas Cap & Emblem, 510 F.2d 1004 (5th Cir. 1975)
• International Order of Job's Daughters v. Lindeburg, 633 F.2d 912 (9th Cir. 1980)
• Stacey L. Dogan & Mark A. Lemley, The Merchandising Right: Fragile Theory Or Fait Accompli?, 54 Emory L.J. 461 (2005)

• Parody
• Mutual of Omaha v. Novak, 836 F.2d 397 (8th Cir. 1987)
• Cliffs Notes v. Bantam Doubleday, 886 F.2d 490 (2d Cir. 1989)
• Yankee Publishing v. News America, 809 F. Supp. 267 (S.D.N.Y. 1992)
• Mattel v. Universal Music, 296 F.3d 894 (9th Cir. 2002)
• Speech
• San Francisco Arts & Athletics v. U.S. Olympic Committee, 483 U.S. 522 (1987)
• MGM-Pathe Commmunications v. Pink Panther Patrol, 774 F. Supp. 869 (S.D.N.Y. 1991)
• Robert C. Denicola, Trademarks as Speech: Constitutional Implications of the Emerging Rationales for the Protection of the Trade Symbols, 1982 Wis. L. Rev. 158 (1982)
• Rochelle Cooper Dreyfuss, Expressive Genericity: Trademarks as Language in the Pepsi Generation, 65 Notre Dame L. Rev. 397, 408-10 (1990)

          PAPER TOPIC DUE

• Panavision v. Toeppen, 141 F.3d 1316 (9th Cir. 1998)
• People for the Ethical Treatment of Animals v. Doughny, 263 F.3d 359 (4th Cir. 2001)
• Planned Parenthood v. Bucci, 42 U.S.P.Q.2d (BNA) 1430 (S.D.N.Y. 1997)
• Sporty's Farm v. Sportsman's Market, 202 F.3d 489 (2d Cir. 2000)
• Diageo plc v. John Zuccarini, WIPO Case No. D2000-0996

Week 06 - Oct. 07 - Technology II - Metatags, Search Engines

• Meta-Tagging
• Brookfield Comm. v. West Coast Entertainment, 174 F.3d 1036 (9th Cir. 1999)
• Playboy v. Welles, 279 F.3d 796 (9th Cir. 2002)
• Maureen O'Rourke, Defining the Limits of FreeRiding in Cyberspace: Trademark Liability for Metatagging, 33 Gonz. L. Rev. 277 (1997-98)
• Keyword Search Buys
• Playboy v. Netscape, 55 F.Supp.2d 1070 (C.D. Cal. 1999)
• Government Employees Ins. Co. v. Google, 2005 WL 1903128 (E.D. Va. 2005)
• Stacey L. Dogan & Mark A. Lemley, Trademarks And Consumer Search Costs On The Internet, 41 Hous. L. Rev. 777 (2004)

          PAPER OUTLINE AND BIBLIOGRAPHY DUE

• Parks v. LaFace Records, 329 F.3d 437 (6th Cir. 2003)
• Comedy III Productions v. Saderup, 25 Cal. 4th 387 (2001)
• Cardtoons v. Major League Baseball Players Ass'n, 95 F.3d 959 (10th Cir. 1996)
• Tim Surette & Curt Feldman, Big Deal: EA and NFL Ink Exclusive Licensing Agreement, Gamespot (Dec. 13, 2004)
• Michael Madow, Private Ownership of Public Image, Popular Culture and Publicity Rights, 81 Calif. L. Rev. 125 (1993)
• Alice Haemmerli, Whose Who? The Case For A Kantian Right Of Publicity, 49 Duke L.J. 383 (1999)

• Outlines
  • Amineddoleh, Leila (Trademark Rights Over Existing Words)
  • McAndrew, Michael (Strategically Asserting Trademark Rights in Common Words)
  • Katz-Leavy, Charles (Genericism)
  • Stern, Shoshana (Is Genericide Always a Complete Defense?)
• Readings
  • Colin Moynihan, He Says He Owns the Word 'Stealth' (Actually, He Claims 'Chutzpah,' Too), N.Y. TIMES, July 4, 2005, at C5
  • Entrepreneur Media v. Smith, 279 F.3d 1135 (9th Cir. 2002)
  • King-Seeley Thermos v. Aladdin Indus., 321 F.2d 577 (2d Cir. 1963)
  • Barton Beebe, The Semiotic Analysis Of Trademark Law, 51 UCLA L. Rev. 621 (2004)

• Lyon, Charles (Branding of Pharmaceuticals)
  • Shire US Inc. v. Barr Laboratories, Inc. , 329 F.3d 348 (3d Cir. 2003)
  • Aaron M. Pile, What's in Your Bottle?: Shire US Inc. v. Barr Laboratories Inc. and Its Effect on Prescription Drug Trade Dress Protection in the Third Circuit, 8 U. Pittsburgh J. Tech. L. & Pol'y 1 (2004)
• Bodoin, Max (Trademarks and Distributional Issues)
  • Mosely v. V Secret, 537 U.S. 418 (2003)
• Stroever, William (Parody)
  • Sarah Mayhew Schlosser, Note, The High Price of (Criticizing) Coffee: The Chilling Effect of the Federal Trademark Dilution Act on Corporate Parody, 43 Ariz. L. Rev. 931 (2001)

Week 11 - Nov. 11 - PAPER Writing Day

          FIRST DRAFT DUE

• Dhavan, Gauri (Trademarks and Patents)
  • Gideon Parchomovsky & Peter Siegelman, Towards an Integrated Theory of Intellectual Property Law, 88 Va. L. Rev. 1455 (2002)
• Zielmanski, Kristin (Judicial Assessments of Consumer Sophistication)
  • Kevin M. Murphy, Conflict, Confusion, and Bias Under TRIPS Articles 22-24, 19 Am. U. Int’l Rev. 1181 (2004)
  • Desa Philadelphia, Catfish By Any Other Name, Time, Feb. 25, 2002
• Markowitz, Amy (Trademarks and Political Speech)
  • Michael K. Cantwell, Confusion, Dilution and Speech: First Amendment Limitations on the Trademark Estate: An Update, 94 Trademark Rep. 547 (2004)
• Otterberg, April (Trademarks and Speech: The Satire/Parody Distinction)
  • Robert J. Shaughnessy, Note, Trademark Parody: A Fair Use and First Amendment Analysis, 72 Va. L. Rev. 1079 (1986).
• Vasicek, Andrew (Parody)
  • Hormel Foods Corp. v. Jim Henson Productions, 73 F.3d 497(2d Cir. 1996)
  • Jordache Enterprises, Inc. v. Hogg Wyld, Ltd., 828 F.2d 1482 (10th Cir. 1987)

Week 14 - Dec. 02 - PAPER Presentations

• Lu, Yu (Likelihood of Confusion: Standard of Review)
  • Randall H. Warner, All Mixed Up About Mixed Questions, 7 J. App. Prac. & Process 101 (2005)
• Miller, Aaron (Proving Likelihood of Confusion)
  • Peter Weiss, The Use of Survey Evidence in Trademark Litigation: Science, Art, or Confidence Game, 80 Trademark Rep. 71 (1990)
• Malone, Daniel (Merchandising and Concert T-Shirts)
  • Andrew Darrow, Artist/Venue Merchandising Agreements, 11 NO. 8 Ent. L. & Fin. 1 (1995)
  • Joel v Various John Does, 499 F. Supp. 791 (ED Wis. 1980)
• Reed, Abigail (Merchandising Right)
  • Jerre B. Swann & Theodore H. Davis, Jr. , Dilution, An Idea Whose Time Has Gone: Brand Equity as Protectible Property, the New/Old Paradigm, 84 Trademark Rep. 267 (1994)
• Mondschein, Nicole (Trademark and Blogs)
  • Atiya Malik, Are You Content With the Content? Intellectual Property Implications of Webblog Publishing, 21 J. Marshall J. Computer & Info. L. 439 (2003)
• Muros-Bishoff, Amanda (European Unfair Advantage: Lessons for U.S. Dilution)
  • J. Thomas McCarthy, Dilution and Trademark: European and United States Law Compared, 94 Trademark Rep. 1163 (2004)