The assignments for each class will be listed below. I will try to post assignments at least one or two weeks before the relevant class.

Week 01 - Sep. 01 - Introduction: Trademark Theory

• Read Week 01 Handout - Pickup from Donna McDermott, EW 325

• E&J Gallo Winery v. Consorzio del Gallo Nero, 782 F. Supp. 457 (N.D. Cal. 1991)
• Banfi Products v. Kendall-Jackson Winery, 74 F.Supp. 2d 188 (E.D.N.Y. 1999)
• Conopco v. May Dept. Stores, 46 F.3d 1556 (Fed. Cir. 1994)
• Ann Bartow, Likelihood of Confusion, 41 San. Diego L. Rev. 721 (2004)
• Barton Beebe, Search and Persuasion in Trademark Theory, 103 Mich. L. Rev. 2020 (2005)

• Dilution
• Moseley v. V Secret Catalogue, 537 U.S. 418 (2003) (review)
• Mark Lemley, The Modern Lanham Act and the Death of Common Sense, 108 Yale L.J. 1687 (1999)
• David J. Franklyn, Debunking Dilution Doctrine: Toward A Coherent Theory Of The Anti-Free-Rider Principle In American Trademark Law, 56 Hastings L.J. 117 (2004-05)
• Merchandising
• Boston Professional Hockey Ass'n v. Dallas Cap & Emblem, 510 F.2d 1004 (5th Cir. 1975)
• International Order of Job's Daughters v. Lindeburg, 633 F.2d 912 (9th Cir. 1980)
• Stacey L. Dogan & Mark A. Lemley, The Merchandising Right: Fragile Theory Or Fait Accompli?, 54 Emory L.J. 461 (2005)

• Parody
• Mutual of Omaha v. Novak, 836 F.2d 397 (8th Cir. 1987)
• Cliffs Notes v. Bantam Doubleday, 886 F.2d 490 (2d Cir. 1989)
• Yankee Publishing v. News America, 809 F. Supp. 267 (S.D.N.Y. 1992)
• Mattel v. Universal Music, 296 F.3d 894 (9th Cir. 2002)
• Speech
• San Francisco Arts & Athletics v. U.S. Olympic Committee, 483 U.S. 522 (1987)
• MGM-Pathe Commmunications v. Pink Panther Patrol, 774 F. Supp. 869 (S.D.N.Y. 1991)
• Robert C. Denicola, Trademarks as Speech: Constitutional Implications of the Emerging Rationales for the Protection of the Trade Symbols, 1982 Wis. L. Rev. 158 (1982)
• Rochelle Cooper Dreyfuss, Expressive Genericity: Trademarks as Language in the Pepsi Generation, 65 Notre Dame L. Rev. 397, 408-10 (1990)

          PAPER TOPIC DUE

• Panavision v. Toeppen, 141 F.3d 1316 (9th Cir. 1998)
• People for the Ethical Treatment of Animals v. Doughny, 263 F.3d 359 (4th Cir. 2001)
• Planned Parenthood v. Bucci, 42 U.S.P.Q.2d (BNA) 1430 (S.D.N.Y. 1997)
• Sporty's Farm v. Sportsman's Market, 202 F.3d 489 (2d Cir. 2000)
• Diageo plc v. John Zuccarini, WIPO Case No. D2000-0996

Week 06 - Oct. 06 - Technology II - Metatags, Search Engines

• Meta-Tagging
• Brookfield Comm. v. West Coast Entertainment, 174 F.3d 1036 (9th Cir. 1999)
• Playboy v. Welles, 279 F.3d 796 (9th Cir. 2002)
• Maureen O'Rourke, Defining the Limits of FreeRiding in Cyberspace: Trademark Liability for Metatagging, 33 Gonz. L. Rev. 277 (1997-98)
• Keyword Search Buys
• Playboy v. Netscape, 354 F.3d 1020 (9th Cir. 2004)
• Rescuecom v. Google, 5:04-CV-1055 (N.D.N.Y. Sep. 28, 2006)
• Stacey L. Dogan & Mark A. Lemley, Trademarks And Consumer Search Costs On The Internet, 41 Hous. L. Rev. 777 (2004)

          PAPER OUTLINE AND BIBLIOGRAPHY DUE

• Parks v. LaFace Records, 329 F.3d 437 (6th Cir. 2003)
• Comedy III Productions v. Saderup, 25 Cal. 4th 387 (2001)
• Cardtoons v. Major League Baseball Players Ass'n, 95 F.3d 959 (10th Cir. 1996)
• Michael Madow, Private Ownership of Public Image, Popular Culture and Publicity Rights, 81 Calif. L. Rev. 125 (1993)
• Alice Haemmerli, Whose Who? The Case For A Kantian Right Of Publicity, 49 Duke L.J. 383 (1999)

• Drew Kervick, Trade Dress and Design Patents (Topic) (Outline)
  • Application of Mogen David Wine Corporation, 328 F.2d 925 (C.C.P.A. 1964)
  • Kohler Co. v. Moen Inc., 12 F.3d 632 (7th Cir. 1993)
  • Wal-Mart Stores, Inc. v. Samara Bros, Inc., 529 U.S. 205 (2000)
• Kathryn Picanso, Trademark Law and Antitrust (Topic) (Outline)
  • American Needle, Inc. v. New Orleans Louisiana Saints, 385 F.Supp.2d 687 (2005)
  • Harold R. Weinberg, Is the Monopoly Theory of Trademarks Robust or Bust?, 13 J. Intell. Prop. L. 137 (2005)

Week 10 - Nov. 03 - PAPER Presentations (Rescheduled: Nov. 6, 9 a.m.)

• Chad Davis, Keyword Search Buys (Outline)
  • 800-JR Cigar, Inc. v. Goto.com, 437 F.Supp.2d 273 (D.N.J. 2006)
  • Merck & Co. v. Mediplan Health Consulting, 425 F.Supp.2d 402 (S.D.N.Y. 2006)
• Michael Douglas, Keyword Search Buys (Outline)
  • AT&T v. Winback, 42 F.3d 1421 (3d Cir. 1994)
  • Lockheed Martin Corp. v. Network Solutions, 194 F.3d 980 (9th Cir. 1999)
• Lisa McAndrews, Keyword Search Buys (Outline)
  • Google Inc. v. American Blind & Wallpaper Factory, 2005 WL 832398 (N.D.Cal.)
  • Gov’t Employees Ins. Co. v. Google, 330 F.Supp.2d 700 (E.D.Va. 2004)
  • Mark Bartholomew, Making a Mark in the Internet Economy: A Trademark Analysis of Search Engine Advertising, 58 Okla. L. Rev. 179 (2005)

• Zoe Argento, Right of Publicity (Outline)
  • John Dwight Ingram, The Genericide of Trademarks, 2 Buff. Intell. Prop. L.J. 154 (2004)
  • Elvis Presley Enterprises, Inc., v. Capece, 950 F.Supp. 783 (S.D.Tex. 1996)
  • Elvis Presley Enterprises, Inc., v. Capece, 141 F.3d 188 (5th Cir. 1998) (skim)
• Tiffany Morris, Right of Publicity (Outline)
  • Doe v. McFarlane, 2006 WL 1677856 (E.D. Mo.App. 2006)
  • Doe v. TCI Cablevision, 110 S.W.3d 363 (Mo. 2003)
  • Winter v. DC Comics, 30 Cal.4th 881, 134 Cal.Rptr.2d 634 (2003)

• Nicholas Brandt, Registration of Disparaging Marks (Outline)
  • In re Mavety Media Group Ltd., 33 F.3d 1367 (Fed. Cir. 1994)
  • Todd Anten, Note, Self-Disparaging Trademarks and Social Change, 106 Colum. L. Rev. 388 (2006)
• Justin Linder, Dilution and First Amendment (Outline)
  • L.L. Bean v. Drake Publishers, Inc., 811 F.2d 26 (1st Cir. 1987)
  • Keith Aoki, Using Law and Identity to Script Cultural Production: How The World Dreams Itself to be American: Reflections on the Relationship Between the Expanding Scope of Trademark Protection and Free Speech Norms, 17 Loy. L.A. Ent. L.J. 523 (1997)
• Letao Qin, Trademarks as Property (Outline)
  • Robert G. Bone, Hunting Goodwill: A History of the Concept of Goodwill in Trademark Law, 86 B.U. L. Rev. 547 (2006) (section I and II, skim the rest)
  • Merges et al, Intellectual Property in the New Technological Age (3rd edition), page 708-709, the rule against assignments in gross.

Week 13 - Nov. 24 - Thanksgiving - No Class

Week 14 - Dec. 01 - PAPER Writing Day - No Class

          FINAL DRAFT DUE: DEC. 6, 5 P.M.