Dana Jane Prey
Education
BOSTON COLLEGE, CHESTNUT HILL, MA, May 2009
Master of Business Administration degree with dual specialization in Brand Management/Product Development and Marketing Informatics.
Awards and scholarships: Dean's Scholarship, Graduate Assistantship in Admissions Office, and Graduate Assistantship in the Student Affairs Business Service Center.
Clubs and activities: Co-head of BC MBA Golf Tournament Planning Committee, Marketing Club, Women in Business Club, Sports Management Club.
VILLANOVA UNIVERSITY, PHILADELPHIA, PA, May 2003
Bachelor of Arts degree in Economics. NCAA Division I Athlete – Villanova Women's Rowing Team – competed and placed in two National Championships
and the Henley Royal Regatta. Winner of IPIF World Computing Conference Contest "Technology in the Future".
Experience
BOOKEY CONSULTING - CLIENT: MICROSOFT, NEW YORK, NY, Summer 2008
MBA Marketing Intern – Developer & Platform Evangelism
• Performed detailed Return on Investment (ROI), Total Cost of Ownership (TCO), and Risks, Challenges & Opportunities (RCO) analysis's of two major Microsoft developer conferences, findings presented to management.
• Supported creation of new Microsoft brand (WomenBuild) and marketing collateral in partnership with LEGO® to create a global diversity program to empower women through technology on a virtual team.
• Revitalized legacy line branding initiative in DPE Financial Services to impact $106M market share of opportunity within the overall 2008 quota.
• Launched and facilitated program at the 2008 Professional Developers Conference.
CNN.com, ATLANTA, GA, 2005-2007
Webmaster, Editor, Pipeline Producer
• Peabody Award recipient for CNN.com Hurricane Katrina coverage, served as lead webmaster during record site-traffic.
• CNN Employee Council 2006-7 – selected to serve on a team of 10 as liaisons to upper management. Personally created council website and implemented
employee facebook for newsroom to foster better communication and enhance new staff matriculation.
• Responsible for regular site maintenance, manual updates, and technical newsroom assistance. Create interactive galleries, polls, custom applications,
newsletters and websites.
• Created and coordinated special projects for Sports Illustrated, Money and NASCAR, including the 2007 Major League Baseball preview and the 2006
Winter Olympics site on SI.com.
Interactive Advertising QA
• Quality Assurance for advertising spots from third party vendors, digitization of on-air media for broadband and technical assistance for ad sales
and trafficking. Provided guidance and approval to sales team for all broadband advertisements on CNN.com and its numerous affiliates.
EMORY UNIVERSITY, ATLANTA, GA, 2004-2005
Club Sports Director
• Oversaw all aspects of 21 club sports on undergraduate and graduate levels.
• Communicated with local vendors and universities over contracts and scheduling.
• Managed budgetary needs and money allocation of $80,000+ to all club programs.
• Implemented a full Recreational Services website overhaul, enabling all clubs and departments to have individual websites to be easily managed by
each team officer for better communication and greater accessibility.
MASTERS ROWING ASSOCIATION, PHILADELPHIA, PA
Intern (Spring/Summer 2002)
• Provided education and support of rowing community in a non-profit environment.
• Maintained membership database & website, recruit new members and regulate correspondence.
• Participated in on-site regatta sponsorship functions partnered with Subaru.
Technical Skills
SPSS, HTML, JavaScript, CSS, Flash (basic), XML, graphics and web design.
Activities
Nike Product Tester, volunteer rowing coach, freelance webdesign, semi-professional runner, licensed collegiate cyclist, member of the United States Golf Association (USGA),
Atlanta Track Club, Atlanta Lawn Tennis Association, Alpha Delta Pi. 1st place overall female - Sprint for Cancer 10K, Georgia Games 10K Champion 2003 &
2004, The Madeira School Athlete of the Year, Washington Post All-Met Basketball Team.