Gerald E. Smith - Marketing Department, Boston College

MK 814

	Professor Gerald E. Smith Marketing Department Boston College Dr. Gerald Smith is Chair of the Marketing faculty at the Boston College Carroll School of Management, where he teaches Strategic Pricing Management, Marketing Operations Management, and Marketing Communication and Promotion. He has also taught in the executive programs at the Wharton School, Columbia University, Boston University, and Suffolk University.
Dr. Smith is a frequent speaker on pricing and product management. He has consulted or conducted seminars for major corporations and professional forums throughout North America and Europe. He has extensive experience in marketing management, including management positions with General Mills in packaged goods marketing, Arthur D. Little, Inc., in high-technology industry consulting, Data Resources, Inc. (DRI), in consumer products research and forecasting, and Kurzweil Music Systems, Inc., in institutional and international marketing. Dr. Smith's research focuses on managerial pricing, marketing communication strategy, and customer value, and has been cited in popular press outlets such as The Wall Street Journal, The Christian Science Monitor, The Boston Globe, Across the Board, and others. His research has been published in Journal of the Academy of Marketing Science, California Management Review, Sloan Management Review, Marketing Management, Pricing Strategy & Practice, Journal of Retailing, Public Administration Review, Psychology and Marketing, Journal of Professional Pricing, Journal of Advertising Research, Journal of Marketing Communications, Journal of Business and Industrial Marketing, Design Management Journal, among others, as well as by professional organizations such as the Marketing Science Institute, the American Marketing Association, the Association for Consumer Research, and the American Psychological Association. His research on "Sensemaking in Organizational Pricing" was awarded Best Paper at the American Marketing Association's national conference in February 2002. He also was coauthor of the award-winning Best Paper at the Academy of Marketing Science's national conference in May 2001. His article on "Financial Analysis of Pricing," with Tom Nagle, is one of the most frequently requested Sloan Management Review marketing reprints, and has been reprinted in a volume of influential articles in the field. His article on "Managerial Pricing Orientation" received the 1997 Most Outstanding Article award in Pricing Strategy & Practice. In 1998 he was cited by BusinessWeek Online for his teaching excellence. He serves on the national advisory board of the Pricing Institute of the Institute for International Research and has served on the editorial review boards of Marketing Management and Journal of Advertising Research. He received his doctorate from Boston University, MBA from Harvard Business School, and BA from Brandeis University.