MB 313
Article: Assessing Creativity in Hollywood Pitch Meetings
home> MB 313 > MB 313 Assessing Creativity
This article is an illustration of qualitative analysis. Notice how they gathered the data and how they present it. Notice their use of quotes to illustrate points. Notice their diagram and tables. Although you can present quantitative data such as bar charts to illustrate your qualitative research, note that they present no numbers. As an interesting aside, you might want to consider yourselves as pitchers, and your fellow students and me as catchers. Which type of pitcher will you be?