Readings

Due to the size of attachments, please right-click hyperlink and save target into your computer and open the files from there

Sep 14

Overco Overcoming the illusion of will and self-fabrication (Exhibits attached)

 
Sep 21 Updating Heider’s Balance Theory in Consumer Behavior
Sep 28 Storytelling Slides

How consumer enact brand myths
Oct 4 Market-orientated ethnography: Interpretation building and marketing strategy formulation.
Oct 12 Fear Arousal, Persuasion, and Actual versus Implied Behavioral Change: New Perspective Utilizing a Real-Life Dental Hygiene Program
Oct 19 The interplay between archetypes and autobiography in mass media preference

Rashomo visits consumer behavior: an interpretive critique of naturalistic inquiry

Nov 2 Reference group influence on product and brand purchase decisions.
Nov 9 Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance
Nov 16 The Role of Television in the Construction of Consumer Reality

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Nov 30 Customer Portfolio Analysis Among Competing Retail Stores