• Consumer Psychology Behavior
  • Course Information



Professor Arch Woodside


Professor of Marketing
Wallace E. Carroll School of Management
Boston College, 450 Fulton Hall
140 Commonwealth Avenue
Chestnut Hill, MA 02467
telephone: 617-552-3069
fax: 617-552-2097

Arch Woodside is Professor of Marketing, Boston College. He is a Fellow of the Royal Society of Canada; Society for Marketing Advances; American Psychological Association; and the American Psychological Society. He is the Editor-in-Chief of the Journal of Business Research (published by Elsevier twelve issues per annual volume). He is a Fellow of the International Academy of Tourism Research. He co-founded the Advertising and Consumer Psychology Symposium held annually by the Society of Consumer Psychology. His recent research work includes the following publications:

Koll, Oliver, Arch G. Woodside, and Hans Mühlbacher (2005), “Balanced versus Focused Responsiveness to Core Constituencies and Organizational Effectiveness,” European Journal of Marketing, forthcoming
Woodside, Arch G. (2005), “Advancing from Subjective to Confirmatory Personal Introspection,” Psychology & Marketing, 22 (forthcoming).

March, Roger, and Arch G. Woodside (2005), “Comparing Consumers’ Plans and Actual Behavior, Annals of Tourism Research, forthcoming.

Woodside, Arch G., and David Finnigan (2005), “Making Sense of Implemented Strategies in New Venture Hospitality Management, Tourism Management, 26, forthcoming.


Last updated: Sep 24, 2004