Welcome to Linda Salisbury's Web Page

Linda Court Salisbury, Ph.D.
Associate Professor of Marketing

Professor Salisbury received her PhD from the Ross School of Business at the University of Michigan, her MS and MBA from Rensselaer Polytechnic Institute, and her BS from the University at Albany. Before joining the BC faculty, she taught at the University of Michigan and Xavier University in Cincinnati, Ohio. Prior to receiving her PhD, she worked in the consumer products, automotive, and management consulting industries.

Her general research interests are in consumer decision-making, with a primary focus on temporal aspects of consumer expectations, preference, and choice. She has examined phenomena such as choice diversification, preference uncertainty, customer satisfaction, and debt repayment behavior. Her research has appeared in the Journal of Consumer Research, the Journal of Marketing Research, and Marketing Science.

Professor Salisbury currently teaches Marketing Principles, Services Marketing, and Marketing Research courses.

Linda Court Salisbury

Contact Information

Linda Court Salisbury
Associate Professor, Marketing Department
Fulton Hall, Room 441
Carroll School of Management, Boston College
140 Commonwealth Ave., Chestnut Hill, MA 02467
e-mail: Linda.Salisbury@bc.edu
website: Boston College Faculty Page


Feinberg, Fred M., Linda Court Salisbury, and Yuanping Ying (2016), “When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research,” Marketing Science, forthcoming.
full text link

Salisbury, Linda Court and Gergana Y. Nenkov (2016), "Solving the Annuity Puzzle: The Role of Mortality Salience in Retirement Savings Decumulation Decisions," Journal of Consumer Psychology, 26 (3), 417-425.
full text link

Salisbury, Linda Court (2014), “Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt Repayment Decisions,” Journal of Public Policy & Marketing, 33 (1), 49-64.
full text link

Salisbury, Linda Court and Fred M. Feinberg (2012),"All Things Considered? The Role of Choice Set Formation in Diversification," Journal of Marketing Research, 49 (June), 320-335.
full text link

Navarro-Martinez, Daniel, Linda Court Salisbury, Katherine N. Lemon, Neil Stewart, William J. Matthews, and Adam J. L. Harris (2011)
"Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions," Journal of Marketing Research, 48 (November), S60-S77.
full text link

Salisbury, Linda Court and Fred M. Feinberg (2010)
“Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement and Experimental Test,” Marketing Science, 29 (1), 1-17.
full text link

Salisbury, Linda Court and Fred M. Feinberg (2010)
“Temporal Stochastic Inflation in Choice-Based Research,” Marketing Science, 29 (1) 32-39.
full text link

Salisbury, Linda Court and Fred M. Feinberg (2008)
“Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation,” Journal of Consumer Research, 35 (August), 349-359.
full text link

Anderson, Eugene W. and Linda Court Salisbury (2003) “The Formation of Market-Level Expectations and Its Covariates,” Journal of Consumer Research, 30 (1), 115-124.
full text link

Auh, Seigyoung, Linda Court Salisbury, and Michael D. Johnson (2003) “Order Effects in Customer Satisfaction Modeling,” Journal of Marketing Management, 19 (3), 379-400.

Research in Progress

“The Role of Mortality Salience in Consumers’ Engagement in Savings Decumulation Decisions,” with Gergana Nenkov.

“Ease of Calculation and Active Choice in Debt Repayment Decisions,” with Min Zhao.

“Repeated Customer Satisfaction Inquiries and their (In)effectiveness,” with Andrea Godfrey Flynn and Kathleen Seiders.

“Loan Product Design and Consumer Creditworthiness,” with Martin Mende and Maura Scott.