“Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt.”             William Shakespeare

ideology—noun: the study of nature and the origin of ideas

Check out Coffee Guide app in the Android marketplace!

ideology coffee co.

Michael B. Smith

ideology coffee co.



ideology story

roasting techniques

coffee recommendations

photos & videos


Current News




Now that I’ve tried stovetop and oven roasting I decided to try roasting with a popcorn popper.  I ordered one off eBay for about $25.  Click the photo above to see the process.



Poppery II Popcorn Popper