Welcome to S. Adam Brasel's Home Page

S. Adam Brasel


S. Adam Brasel is an Associate Professor in the Marketing Department at Boston College and a McKiernan Faculty Research Fellow. He received his BS and MBA from the University of Illinois at Urbana–Champaign and his PhD from Stanford University. His primary research interest is in visual marketing, and as codirector of the Marketing Interfaces Lab, he explores how our rapidly changing media environment affects consumer perception and visual processing. He also explores branding issues related to brand personality and consumer–brand relationships. His 2004 article “When Good Brands Do Bad,” with Jennifer Aaker and Susan Fournier, won the Best Article Award at Journal of Consumer Research, and more recent research has appeared in venues such as the Journal of Consumer Psychology, the Journal of Marketing, and the Journal of the Academy of Marketing Science.

My Current Vitae

My Google Scholar Page
My Faculty Page at BC
Contact Information
S. Adam Brasel
Assiociate Professor, Marketing Department
Carroll School of Management, Boston College
140 Commonwealth Ave, Chestnut Hill MA 02467
Electronic Mail: brasels@bc.edu

Some Recent Research Projects

Tablets, Touch Interfaces, and the Endowment Effect

"Tablets, Touchscreens, and Touchpads: How Varying Touch Interfaces Trigger Psychological Ownership and Endowment"
Accepted 2013, forthcoming at Journal of Consumer Psychology article with Prof. James Gips

                         Early advance press from Fast Company

Same-Language Subtitles

"Enhancing television advertising: same-language subtitles can improve brand recall, verbal memory, and behavioral intent"
Accepted 2013, forthcoming at Journal of the Academy of Marketing Science article with Prof. James Gips

Double-Edged Brand Exposures

"Red Bull 'Gives You Wings' For Better or Worse: A Double-Edged Impact of Brand Exposure on Performance"
Jan 2011 Journal of Consumer Psychology article with Prof. James Gips

                   A 60-second podcast on the findings at Scientific American

Media Multitasking

"Media Multitasking Behavior: Concurrent Television and Computer Usage"
2011 Cyberpsychology, Behavior, and Social Networking with Prof. James Gips

Service Embedded Promotions

"Embedded promotions in online services: How goal-relevance ambiguity shapes response and affect."
Sept 2010 Journal of Experimental Psychology: Applied

Breaking Through Fast Forwarding

"Breaking Through Fast-Forwarding: Brand Information and Visual Attention"
November 08 Journal of Marketing article with Prof. James Gips

   Executive Summary

   Timeline for stimuli

   This work was covered in The Economist

Visual Dispersion

"Points of View: Where Do We Look When We Watch TV?"
Dec 2008 article in Perception with Prof. James Gips.